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Pragmatic Play Grand Entrance into a Key South African Region

Following the signing of a partnership agreement with Intelligent Gaming, Pragmatic Play is set to join the fastest growing South African online gaming. Players can now access the developer’s products on the company’s Supabets brand.

Following this deal, Customers of Intelligent Gaming will gain access to the supplier's slot portfolio, live casino portfolio, game shows, as well as virtual sports and scratch cards.

African Growth Through Pragmatic Play

Pragmatic Play will now offer its titles to customers in the fast-growing South African market for the first time.

By partnering with Intelligent Casino, a Playtech subsidiary that provides management tools to retail gaming operators, the supplier will have access to a number of new options, starting with the Supabet brand.

“South Africa is yet another region that is key to our development goals so it’s exciting to get on board with a partner such as Intelligent Gaming,” noted Yossi Barzely, chief business development officer at Pragmatic Play, who was commenting on this deal.

“Their insight and experience in the market is essential and we’re thoroughly looking forward to working with them,” Barzely said.

Hugely Providing a Variety of Content

Marc Plaxton-Harrison, Intelligent Gaming CEO, noted that “Intelligent Gaming are extremely excited to introduce Pragmatic Play to the South African market – it has a tremendously diverse content offering filled with quality titles.”

According to the terms of the arrangement, Intelligent Gaming's customers will have access to Pragmatic's entire slot portfolio, including popular titles like the John Hunter series and its Megaways portfolio.

Additionally, users will have access to Pragmatic Play's live casino portfolio, which includes conventional table games such as Roulette, Blackjack, and Baccarat, as well as gameshow-inspired titles such as Mega Wheel and Mega Roulette.

Intelligent Gaming has also agreed to acquire Pragmatic's virtual sports and scratch card games, indicating that it has thoroughly explored the supplier's vast portfolio.

In his concluding remarks, Plaxton-Harrison noted that “The entire Pragmatic Play team have been very agile and hands-on and are set to be a strong force in the market here,” Plaxton-Harrison concluded.

Updated:
Shawna Dudley
Andreea Radu
Shawna Dudley
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